Remember, always provide the client with whatever format they request. When you can exceed expectations, don’t be surprised if you have yourself a longterm client. That gets it into the client’s hands a lot faster. I’ve done many projects where the client says, “Can you get this to me in the next few hours because this is due at the end of the day?” Well, a file that’s a ninth will obviously send much quicker. Some voice talents don’t know this, but we are often times the very last part of a project. An MP3 is just barely over a 10th of the file size. So, if there’s no audible difference, then we have to be honest in that the obvious differences, are really attractive. It’s obviously good enough for the major networks. The only difference that they should care about, is an audible one. More than half the time when they have booked me again, they say “MP3 is fine.” If they can’t hear a difference, then there isn’t one.
Through testing this with many clients that have requested WAV or AIFF, I have provided my audio in both the requested format and high quality MP3. Many High Definition video file sizes are significantly smaller than standard definition file sizes just 15 years ago.Īgree or not, for voice over, an MP3 (at least 256 kbps) has an undetectable difference in sound quality.
Keep in mind though, a bigger file size doesn’t always mean better quality. A WAV file with the same specs (bitrate, hz, etc.) is going to be, on average, nine times bigger in size. I even have a good friend that would religiously make the claim that MP3s were “lossy.” And truthfully, it’s initially a valid argument. Second, I believe that the difference in file size causes some people to automatically believe that WAV is much better quality.
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Considering the widespread use of this program, that pretty much wiped out the use of MP3 files for professional video editors. They had to be converted to one of two formats. Well, I believe it comes down to a few reasons.įirst, nearly 10 years ago, one of the most popular professional videos editing softwares in the world would not accept MP3 files. I asked, “Is this normal?” He informed me that, not only was this normal, it has become the standard among most major networks to use MP3 voice tracks. So I had to ask and, to my shock, no doubt about it…a major network, a major talent, a major promo for a major show and…MP3 256. Surely, a major network does not use this format for voice over tracks on national promos. Wait! Did I hear that right? If I did, then this an audition or a scratch track or something of that nature. Once he finished, the sound engineer asked, “What format?” Convinced that I knew the answer, I almost didn’t pay attention to the answer. I had the pleasure of being around one of the top promo voices in the industry during one of his sessions. However, is there something better? All I can say is, after working as a video editor, producer, and now a voice over artist, this format, not only makes the process easier, but much quicker. So, is there really a “best audio format for voice over”? I mean, so much of the time, we receive the typical WAV/AIFF request.
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